Okay, here's the deal. Two things
First, if you can buy it at Costco, it's not Jesus. Jesus is found in the patience of a mother with her sick child in the middle of the night, and Jesus is found in glory at his Father's right hand, and Jesus is found in holy Sacrament and kindness to old people. Jesus is not found for sale in discount aisles or warehouse clubs. That's the first thing.
So, I'm sorry Mr. Osteen, that's not evangelism. It's just sales.
And second, are we actually a nation of thirteen year olds? Why, may I ask, do we seem to have no concept at all of the qualities of affection or loyalty unless it has something to do with sex? Albus Dumbledore gay? Seriously? Well, okay. Not seriously. People are having a ripping good time with the whole concept, and it's silly enough to warrant it, but the fact that we simply cannot conceive of affection that isn't sexual in some way is starting to ruffle my feathers.
I'm just sayin.