Cup o' Joe?

Good morning! Had your coffee today? Some amazing things are happening across the world, with small farms finally able to make a living through the practices of fair trade. The moral responsibility to trade fairly is obvious -- but the coffee obtained this way tastes good too!

It's Fair Trade Day, in the midst of Fair Trade Fortnight (and it makes me smile that America's English doesn't rule the world - we don't say "fortnight" much here. Do you know what it means? It's short for (because the Brits are the champions of having a short form for things) fourteen nights - hence, a fortnight is two weeks.)

Raise your cup today full of fair trade coffee. Don't have any? Go get some. And watch the clock if you want to Help Set a World Record today.

It's the World’s Largest Fair Trade Coffee Break!

For WFTD 2008, we will set the world record for the World’s Largest Fair Trade Coffee Break. On May 10, 2008 at 3 pm Eastern/Noon Pacific. people across the country will take a break to enjoy a cup of Fair Trade coffee or other Fair Trade beverage. We will be setting a new record that will serve as a benchmark for future years’ challenges!